This Cookie Policy explains how LifeKeep, operated by Empowered Dynamics FZ-LLC ("LifeKeep", "we", "our", or "us"), uses cookies and similar technologies on the LifeKeep website and, where applicable, within our web-based services. This policy should be read alongside our Privacy Policy.
1. What are cookies?
Cookies are small text files that are placed on your computer, tablet or mobile device when you visit a website.
Cookies help websites:
- Remember your preferences
- Keep you signed in
- Improve website performance
- Understand how visitors use the website
- Provide a more personalised experience
Cookies do not normally contain information that directly identifies you, but they may be linked with information you provide to us.
2. How LifeKeep uses cookies
LifeKeep uses cookies to:
- Ensure the website functions correctly
- Remember your cookie preferences
- Improve website performance
- Understand how visitors use the website
- Keep our website secure
- Help diagnose technical issues
We do not use cookies to sell your personal information.
3. Types of cookies we use
Strictly necessary cookies — these cookies are essential for the website to function. They may include cookies that remember your privacy preferences, maintain secure sessions, enable website navigation, protect against fraudulent activity, and balance website traffic. Without these cookies, certain parts of the website may not function correctly. These cookies cannot be disabled through our cookie preference centre.
Functional cookies — functional cookies remember choices you make to improve your experience, such as language preferences, region selection, accessibility settings, and remembering previously entered information where appropriate.
Analytics cookies — analytics cookies help us understand how visitors use the LifeKeep website. We currently use Google Analytics, provided by Google LLC, which may collect information such as pages visited, time spent on pages, navigation paths, referring websites, approximate location, and browser and device type. This information is aggregated wherever possible and is used to improve the website. We do not use analytics cookies to identify individual visitors. Google Analytics is only activated after you consent to analytics cookies; you can find details of the specific cookies it sets in our Third-party cookies section below.
Performance cookies — performance cookies help us monitor website speed, identify broken pages, improve reliability and understand website performance. These cookies help us maintain a fast and dependable experience.
Marketing cookies — at present, LifeKeep does not use advertising or marketing cookies for behavioural advertising. If this changes in the future, we will update this Cookie Policy and request your consent where required by law.
| Cookie category | Always active | You can disable |
|---|
| Strictly Necessary | Yes | No |
| Functional | No | Yes |
| Analytics | No | Yes |
| Performance | No | Yes |
4. Third-party cookies
The table below lists the third-party providers that place cookies on your device through the LifeKeep website, and why.
| Provider | Purpose | Cookie category |
|---|
Google Analytics
Google LLC | Measures website usage (pages visited, time on page, navigation paths) so we can understand and improve the site. Only runs after you consent. | Analytics |
We also use Google Fonts (Google LLC) to display the typefaces used on this website. Google Fonts does not set a cookie, but loading a font from Google's servers does share your device's IP address with Google. Because this is needed for the website to display correctly, it is not covered by the cookie preference toggles above.
Google LLC is based in the United States. Where Google processes information outside your country, it does so subject to the safeguards described in Google's own Privacy Policy. You can find more detail on how Google uses information from sites that use its services at Google's guide to how information is used. If you'd like to opt out of Google Analytics specifically, Google provides a browser opt-out add-on, in addition to the preference controls we provide directly on this website.
This list reflects the third-party providers we use today. If we add or change providers, we will update this page.
5. Managing cookie preferences
When you first visit the LifeKeep website, you may be presented with a cookie banner allowing you to Accept All Cookies, Reject Non-Essential Cookies, or Manage Cookie Preferences.
You can change your preferences at any time by selecting the Cookie Preferences link available in the website footer.
6. Browser controls
Most web browsers allow you to view cookies, delete cookies, block cookies, and receive notifications before cookies are stored. Please note that disabling some cookies may affect website functionality.
You can usually manage cookies through your browser settings, including Google Chrome, Apple Safari, Mozilla Firefox and Microsoft Edge. Refer to your browser's help documentation for detailed instructions.
7. Do Not Track
Some browsers provide a "Do Not Track" setting. At present, there is no universally accepted standard for responding to these signals. LifeKeep currently responds to cookie preferences provided through our cookie banner rather than browser-based Do Not Track signals.
8. Changes to this policy
We may update this Cookie Policy from time to time to reflect changes to our services, new technologies, legal or regulatory requirements, or improvements to our website. When we make material changes, we will update the Effective Date shown at the top of this policy.